I have been creating blogs on different topics since 2005. Some of them got decent traffic while others failed to do so.
But the good thing is that I was able to learn few lessons from the failed ones and apply it on other blogs.
In this article, I will share my own experience. Follow these steps and you would also be able to drive traffic to your blog.
A lot of people are now-a-days talking about driving traffic to blogs and similar phrases. What exactly does it mean? And does it take any special efforts to do so?
There is a difference between a good writer and a smart blogger. Which one are you? Someone who is good with words or someone who is a mediocre but has magic of marketing himself in a right way. No marks for guessing who eventually makes more money.
Yes! We all are passionate people and writing is a passion. So why not earn some money while you do what you love to do. Attracting more traffic to your blog would simply mean creating a market for your own self.
But how can I drive traffic to my blog?
To drive traffic to your blog in layman’s language is to make your blog more visible and to have as many followers as possible. More traffic could mean advertisers get more interested in your blog and that would lead to making you richer by a few dollars.
Now, is that an easy job? May be, may be not. It would all depend on how you look at it. For now you could just follow these points and see your followers increase every passing day.
Be there where it matters! At the right place and at the right time. If you don’t like the pompous way of marketing yourself, be subtle! Begin with visiting other people’s blog. Give your feedback or do some value addition if you know something about it.
Grow your network by adding people and following them. Today social media is big and if you are not present there, your existence is questionable. Use Facebook, Twitter to generate some noise, keep posting relevant content even if you feel no one cares.
Do not compromise on content
Content is the king, no matter how many plagiarized, poorly written articles you see online, don’t let that defer your faith in a good copy.
Good content always fetches money and is required to restore faith in the author. So make sure your product is well presented and well researched, followers or no followers. Make appropriate citations and let your work be all about content and good content.
Comment on other blogs
Commenting on other blogs does really help to get traffic back to your own blog. However, don’t just put any comment.
Be sure to write a thoughtful one that adds some value. It shouldn’t look like a spam otherwise the blog owner may not even approve it.
Guest post on other blogs
Figure out some good blogs in your niche who allow guest posts on their blogs. If you write a great post on their blog, it would do wonders to your blog in terms of driving traffic.
Don’t underestimate the power of SEO
Knowing the important and hot keywords is as important as knowing the audience you are writing for. Articles related to your target keyword and little help from SEO and you are good to go.
Your article or blog should be aligned to what is being talked about in recent times or more importantly, searched on Internet. Using new age keywords would surely drive audience to your blogs.
Similarly, tweaking your blog just in a way so as to rank higher in the search engine rankings would mean users getting to see your posts on the first page of the search engine’s search page. That means the chances of getting clicked increases considerably.
Read more SEO tips here.
Make Sharing Easy
If you want your product to be shared and talked about extensively, then make it easy for users to share it and repost it. You could add those little buttons to your blog space, that makes sharing on Facebook and Twitter etc. stress-free.
The more people share your blog, the more it will be talked about. Also, keep in mind that the process of sharing should be non-complicated, anything involving more than a few steps would send users running in another direction.
May be you have heard this umpteen times, to reiterate – search engines love fresh content so do the followers. Latest topics or even topics that you have expertise in are anticipated. So make sure you follow a pattern of posting a blog, so that your followers would know when to expect your post.
Initially the more you post, the better. Slowly once you have garnered the trust, you could make it biweekly or weekly affair and concentrate on the marketing aspect of it.
These were few steps to drive traffic to your blog. By following these, you would be able to make sure that not only your blog is talked about, it would also deliver in terms of content. And the followers who come to visit your blog would also stay there.
Image courtesy of Feelart / FreeDigitalPhotos.net